News.com.au

News.com.au faces a cluttered user interface that makes it hard for readers to discover new stories or customise their news feed. Pop-ups and crowded sidebars distracted from key content, leading to frequent drop offs. Without an intuitive search function or personalisation, many visitors end up browsing randomly. As a result, the platform misses opportunities to engage users and highlight crucial updates.

To refresh the brand’s digital presence, our aim was two fold: remove unnecessary clutter and introduce a clean, modern layout. We want to help users find news faster, whether it’s local bulletins or global headlines and reduce bounce rates. Ultimately, the plan is to keep readers engaged through effortless discovery and personalisation.

Using a streamlined interface, we could prioritise essential headlines and introduce an AI-powered news assistant. Readers simply type queries to filter stories in real time, creating a more focused reading experience. A tidier layout and gentle notifications can keep users updated without feeling overwhelmed.